Fashion in Florence – Via de’ Tornabuoni
Via de’ Tornabuoni is the “5th ave” of Florence. This elegant street is named honorably after the Tornabuoni family, one of the oldest and most recognized families in Florence. In 1444 the Tornabuoni family was joined with the great Medici in the marriage of their daughter Lucrezia Tornabuoni to Piero de’ Medici.
Today, Via de’ Tornabuoni is the place to go to find the most exclusive fashion of Italian and foreign designers, restaurants, hotels, clubs and some of the most impressive historical palaces and baroque churches in the city center.
Situated on the main intersection of Via de’ Tornabuoni, leading towards Piazza della Repubblica, you will find amongst the many boutiques, GUCCI, noted specially since creator Guccio Gucci was a native to Florence. Starting as a small leather goods and luggage store, it was his class together with the master craftsmanship of local Tuscan artisans that made GUCCI what it is today.
Another noteworthy icon on Via de’ Tornabuoni is Salvatore Ferragamo. This designer has the largest store on this noble street, filling an entire palazzo that stretches down to the Arno River. One of the most enticing aspects of this location, besides the incredible fashion, is the Ferragamo shoe museum on the basement level. The museum holds the footprints of those who Ferragamo created for; Sofia Loren, Audrey Hepburn, Bette Davis, Rita Hayworth, Drew Barrymore along with the most famous shoes of all time; the ruby red slippers of Judy Garland from the Wizard of Oz and many more.
Via de’ Tornabuoni is a world of discovery with fashion from the ages. Absolutely a must-see area of the beautiful city of Florence.
Short List of Tornabuoni Luxury Boutiques:
Dolce & Gabana
Save the Queen